Organisations in the nuclear industry have endorsed a Nuclear Industry Council (NIC) Concordat on public engagement.
The Concordat, developed by an industry-wide group as part of the NIC, sets out four main principles for communication which organisations should use as part of their strategy:
Leadership commitment: taking public attitudes seriously and embedding public engagement into strategic and operational plans;
Best practice: ensuring organisations listen to and consult the public, are open and transparent on key issues, and are clear and consistent;
Effective communicators: recognise that people are ambassadors and that industry experts as well as industry leaders have a role to play in public communication, and;
Making a difference: measuring public opinion and monitoring what the public want to hear about to ensure a better understanding of civil nuclear
Launched by co-Chair of the NIC, Lord John Hutton, at the Nuclear Industry Association annual conference in London, the Concordat commits organisations to engaging with society on nuclear matters and providing leadership to encourage people in their organisations to engage confidently with the public.
Lord Hutton, co-Chairman of the Nuclear Industry Council, said:
“The industry already engages in public outreach – especially in areas where they operate, or plan to build. This can be through open public consultations or school events, but as an industry we need to get the message to a wider audience; to those people who aren’t in nuclear communities but benefit from the low carbon, secure source of energy nuclear provides.
“The aim is to take the narrative beyond the media, by encouraging people to be proud of the sector and the work they do; having the confidence to talk to other parents in the school playground, or to family and friends. Helping the wider public understand what nuclear is, can help change opinion about the sector.”